If you’re a web marketer, optimizing your website for search engine visibility is likely something you understand and prioritize. However, when it comes to developing an advanced on-page SEO strategy that stands out from the competition and drives organic traffic, there are plenty more optimizations you can make. With voice search usage increasing day by day, optimizing for topic relevance and making sure your content is optimized for both desktop as well as voice software alike has become increasingly important too. In this blog post we will explore how to fine-tune an advanced on-page SEO strategy that addresses topic relevancy and considers the impact of voice search technology both now, and in the future!
Strategy #1 Topic relevency
An essential component of SEO is topical relevancy. It refers to how closely a website or webpage is related to a specific topic. A website needs to establish its authority on the topic at hand, not only on individual keywords, in order to rank for competing phrases. Topical relevance plays a crucial role in attaining the purpose of search engines like Google, which is to provide consumers with the most relevant and high-quality results possible. For this reason, it is imperative that this be done. Topical relevance contributes to a better user experience by ensuring that a website offers thorough and pertinent information on the subject being searched for.
It may be challenging for a website to rank for competitive keywords if subject relevancy is not established. Low search engine visibility and minimal traffic may come from this. Websites that provide the most thorough and pertinent data on a particular subject are given priority by search engines. Because of this, websites must focus on developing topical relevancy by producing high-quality content that addresses a variety of connected themes, which will boost their search engine ranks and visitors.
As a result, topical relevancy is a key component of SEO, ensuring that websites offer thorough and pertinent information on particular themes. As a result, there may be an improvement in user experience, traffic, and search engine rankings. Websites can establish their expertise in a field by producing high-quality material on a variety of relevant topics.
Strategy #2 Voice Search
What is Voice Search?
Voice search is your new best friend when you’re on the go – getting fast answers to all of those burning questions! No longer do you need to type out long queries in inconvenient places, just speak and let voice search take care of it for you. Powered by natural language processing (NLP), voice searches are incredibly accurate so rest assured that whatever query comes up can be answered right away.And what’s even better? It allows results 3 times faster than typing – how cool is that?! Voice search is growing fast thanks to its speed and convenience – perfect for those who don’t want (or can’t) type out their query on a phone!
Why is Voice Search Growing So Rapidly?
- Speaking your search phrase is simple, making it easy to use.
- Smart home devices are becoming increasingly popular and accessible: more people have access to voice assistants like Amazon Echo or Google Home than ever before
Voice search has become increasingly popular and is expected to increase even further in the near future. As a result, optimizing your content for voice search is more important than ever. Here are some useful tips on how you can optimize your content for voice search:
1- Create Voice Search FAQ Pages:
This involves creating separate pages that answer most of the frequently asked questions (FAQs) related to your website’s subject matter. These pages should be written with natural language and include long-tail keywords relevant to that topic. Additionally, strive to make sure that each question can be answered concisely within 1-3 sentences so users get what they need quickly when utilizing voice search functions.
2- Write Using Natural Language:
When writing content for websites, it’s easy to slip into robotic language use but this isn’t ideal if you want people using voice searches to find your website. Utilizing natural and conversational language increases the likelihood of being found by someone searching via their voice as opposed to their keyboard/typewriter – which will then lead them directly to your website or page!
3 – Include Long Tail Keywords:
Long tail keywords are simply key phrases or words longer than 2 words used in a sentence structure instead of singular phrases or words used in web searches i.e. “how do I fix my computer problem” vs “computer repair” . Including these longer phrases will help drive higher relevance ratings from Google bots because context matters when it comes making sure the webpage best matches user queries inputted via Voice Searches too!
4 – Include Filler Words on Webpages & Content:
Filler words like “ah” , “like” etc.. may not seem very important at first glance but these filler words provide much needed idiom contextual meaning when writing out answers intended for Voice Searches; remember how we discussed earlier about emphasizing natural language? Well including such filler word helps create a conversational tone throughout all web based answers which will drastically help positioning of websites targeted towards Voice Searchers too!
5-Improve page speed:
Page load times also play an important role in how quickly searchers can find relevant results especially when using voice recognition technology because users tend not to wait too long before abandoning their query if no results have been provided yet; thus, ensuring that page speeds remain fast regardless of device type will help retain potential customers while maximizing overall engagement levels across all sites connected with yours regardless of whether users come through organic search or directly via URL links directed from other sources such as social media postings among others.
6-Increase Site Authority
Content optimization becomes much more impactful if combined with boosting website authority. To do this effectively you should focus on building backlinks from high quality websites, optimizing user experience and improving page load time speed etc., These activities will improve organic visibility in SERP’s which eventually increases website authority leading to higher ranking chances..
SEO strategies may seem daunting and confusing, but with the right approach and knowledge, even the most dazzling optimization goals can be achieved. You just need to remember- optimize for relevance, base your keyword research off of user intent, and use natural language for voice search capabilities. As technology continues to advance, you will want to constantly be on the lookout for new trends and ways to optimize as well as update existing content. All said and done, keep in mind that SEO is an ever-evolving process – one that should never be taken lightly; it’s really the only way you can ensure continual online success. So happy optimizing everyone!